Real Estate

You can deploy marketing that attracts clients (investors, buyers, sellers, etc..) to you, instead of you chasing after them. If you want to do that, there are three things that are incredibly important. Your real esate investing marketing needs to be Congruent, Compelling and Consistent.

Congruent

You have to make sure that your real estate marketing is congruent with the audience you want to attract. You’ve got to communicate in a way that makes sense for that audience.

Let’s say you want to attract baby boomers who are looking to downsize. It would not make sense to craft a message for that audience but then put it in front of millennials, right? Or you are looking for “tired landlords” with cashflow properties, you would not make sence to include info about foreclosures in your message.

There are many different ways that you can create messages that aren’t congruent and sometimes it’s just a tweak here or there that will make all the difference.

Compelling

Marketing messages need to be compelling. There needs to be a reason for them to take us up on the offer, right?

We’ve got lots of compelling offers that we help our Pro Members craft and then deploy as campaigns. One is our “Come List /Buy Me Me Seller Template” where we create a compelling offer by asking for help and telling a story.

Here is an example of a compelling offer that a realtor or busy fix and flip investor may use:

“We just sold the Johnson’s house in two days with five offers. Right now we’re really low on inventory, we’ve got lots of qualified buyers but not enough homes to sell them.”
“Home needs remodeling or updating so you can sell?. Right now we’re really low on inventory, so we can make cash offers, close quickly and purchase as-is.”

Then, the story leads in to a call to action.

“Who do you know that’s thinking about selling their home? Call or text me at this number.”
“Who do you know that’s needs to sell their home fast? Call or text me at this number.”

Consistent

If we’re trying to hit a home run with every single offer and campaign, we’re going to be disappointed. We say this all the time in our community.

We urge you to take consistent, imperfect, right action. Don’t get stuck on results. Instead, focus on trusting a process that is proven to work time and time again.

When you trust that process, the results happen naturally.

We don’t know which one of those compelling and congruent real estate marketing campaigns are going to be a home run, we just have to keep taking consistent, imperfect, right action. Sell My House Fast Boca Raton

Over the last several years, I have been closely studying, testing and tweaking online advertising for my real estate business. As with any new venture, it took me a very long time to identify the most effective methods to use for online classified sites such as Craigslist. Therefore, in order to save you from spending countless hours and losing thousands of dollars too, I have decided to compile a list of the 3 biggest mistakes I see real estate professionals of all kinds making with their marketing efforts.

The Time You Post.

The number one mistake I see real estate investors making with their online advertising is posting at the wrong times. Almost all free online classified sites automatically post new ads at the very top of the page, thereby pushing older posts towards the bottom. In other words, if you place an ad at 6 in the morning, your post has an increased risk of never being read by your target audience. Additionally, if you live in a larger city, there is a chance that your ad will not even be located on the first page before noon! Unfortunately, I learned this the hard way. For years I would wake up first thing in the morning and post my ads. Although it appeared I was getting this mundane task out of the way, in reality, most of my ads were not generating maximum exposure.

Secondly, I see a lot of real estate investors posting their listings really late at night. From my experience, this happens to be the 2nd worst time of day to post. Think of it this way. In order to receive the biggest return on investment, you will want to post your ads at those times when most people are surfing these sites. Personally, I have found that both lunchtime and after dinner work most effectively. However, it could still potentially vary for your area, so be sure to test these things first.

The Same Old Same Old.

We’ve all made the mistake of posting an ad that only gives the rank and file information on the property, along with a phone number. For example – “3 bed, 2 bath ranch in Blank School District, with full basement and 1 car garage on an acre. Call Joe at 123-456-7890.” Unfortunately, this kind of ad doesn’t command the reader’s attention or really give them a reason to get excited and take action. Therefore, you need to hook them with an enticing headline, while providing information that will truly motivate them to contact you.

No Real Call to Action.

It is critical to include a real call to action when you write your ads, (Tip – Call Joe at 123-456-7890 isn’t a real call to action). Here are some better examples: for your free list of foreclosures visit our website at www, email us for your free list of luxury homes in Miami, or call our 24 hour recorded message for more information about our first time home buyer program.

In summary, I see so many investors, agents & brokers become despondent and give up, because they waste their time on ads that go unnoticed and never generate a response. However, online classifieds are not the problem; rather, it’s the type of advertising. By avoiding these 3 major mistakes, you will begin to witness a much stronger response and increased lead flow for your business. We buy houses Tampa